Profile raising campaign for Amaze using leading industry insight
We have worked with Amaze, the leading full service marketing and technology company since 2010, implementing a proactive thought leadership programme across national, business and management, trade, vertical sector and regional media, on and offline.
Our brief is to raise the company’s profile amongst its target audiences and demonstrate its deep understanding of technology and human behaviour. The PR programme blends corporate news flow with the publication of opinion piece articles, features commentary and case studies, as well as researching speaking opportunities and securing places for the management team on the panels of industry awards The DADIs and Customer Experience Awards.
We also support Amaze's key marketing initiatives, including:
• Producing and launching a regular series of white papers on topics such as The Future of the High Street, The Mobile Imperative, Global Commerce Best Practice. Targeted coverage has appeared in The Economist, The Guardian, the BBC and The Times, as well as in key trade media.
• The ‘Amaze Generation’, a five year study of a group of 10-15 year olds to identify the trends and evolving behaviours around their interaction with digital technology and the internet. Coverage includes BBC, Financial Times, Marketing Week, Netimperative, Figaro Digital, The Drum and Director.