Design + branding
Giving The Ethics Academy a 'stand-out' personality
The Ethics Academy is an exciting new charity developed to help individuals reconnect with motivational forces inside themselves and so reclaim their own lives.
To develop a brand that truly connects with the target audiences and inspires them to enrol in The Ethics Academy.
Our creative concept used the idea of the verb ‘to be’ – be extraordinary, be exceptional, be compassionate, be inspiring, be honest, be supportive, be wicked etc. These messages were tailored to inspire and motivate each of the diverse range of audiences.