22 July 2013
Shaun Westgate, Managing Director

Creating a media-hub style website design

LCA website

 

Creating a media-hub style website design to engage a youthful audience.

LCA Business School is one of the UK's best accountancy and business colleges. Located in central London, LCA offers both two and three year degrees. Westgate were tasked to create a truly engaging website that truly reflects LCA's brand and powerfully communicates their USPs.

Our contemporary, dynamic website design solution has a media-hub style home page which is highly optimised to gain higher levels of quality traffic. Compelling student testimonials are also used to engage the user and promote the LCA Business School’s key benefits. Here are some of the other design key features:

• Very user-friendly CMS, allowing LCA to update all content on the site, making it very dynamic.
• Website structure that has a clear hierarchy of information and makes navigation seamless
• An interactive rolling banner on the home page which effectively targets the key users and drives them to the key information
• ‘Hotlinks’ allowing cross-referencing to other relevant information on the website
• Integrated use of multi-media content throughout the site to engage the key audiences, linking to external sites such as YouTube, in order to increase SEO
• A dynamic blog with a live feed to the homepage.

Take a look at our new website design at
www.lca.anglia.ac.uk

 



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